:06 Storytelling

for Commercials

How to tell four :06 stories in a :30 spot with 1.5s shots

   How to Tell a Story in :06's

    Director | Simon Marthinsen

Behind the scenes of our collaboration with a creative director on the visual approach for a healthcare commercial.

The challenge was to tell four complete stories for four different hospitals in each 30-second spot while still leaving time for the end card lockup.

We approached this by subtracting the length of the lockup from the total duration of the spot, then dividing the remaining time among the four hospitals.

Shot Length Math:
( :30 Spot - :05 Endcard / 4 Hospitals )  = Length for hospital story. 

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