As the production company behind Louisiana Economic Development's groundbreaking LA.IO video series, CounterTake took on the challenge of reimagining what corporate storytelling could be. Our team produced, directed, edited, and scored four short films that showcase Louisiana's most innovative companies - and here's how we did it. Watch the LA.IO Films The Vision Behind the LA.IO Videos When Louisiana Economic Development (LED) approached us to create the video content for their new Louisiana Innovation (LA.IO) initiative, we saw an opportunity to revolutionize the corporate video format. Taking inspiration from series like "Chef's Table," we wanted these to look and feel …

Here at CounterTake, we take Pre-Production very seriously. It's more than just casting the best talent, hiring excellent crew, and finding perfect locations. The Pre-Production period is our chance to think through every aspect of the creative ideas and execution of our commercial, and find solutions for problems before they even become problems. One of the best ways we do this is...

In January 2023 we were hired by Children's Hospital New Orleans to shoot a television commercial for their "Keeping You Well" brand campaign. The goal of this spot was to...