Why You Should Shoot Your Next Project in the Big Easy This shoot for LCMC Health took us to neighborhoods across the city. Dubbed 'Hollywood on the Bayou,' New Orleans has become a magnet for major film productions, and the same advantages that draw big-budget studios can also benefit smaller projects. With its abundance of resources, cooperative local government, and budget-friendly attitude, New Orleans is the perfect place for video production of any size, such as commercials or other branded video content. Here's how partnering with a local company like CounterTake can unlock the Big Easy's treasure trove of value. …

You have a 10 hour day, 4 locations spread across town. Multiple lighting set ups. Full company moves. Crafty, catering, video village, talent holding at each move. Are you feeling the pressure yet? As anyone who works in production knows, every second spent getting set up or breaking down a location is a second that the camera isn’t shooting. The director is getting antsy, the talent is getting hungry, and the crew is creeping towards overtime. You will do anything you can to save those critical minutes for what’s most important: getting the camera rolling. One of our favorite tools …

Creative Video, Made to Measure The Leviton Load Center Video How We Tailor Our Process to Fit Clients' Needs At CounterTake, we pride ourselves on adapting our approach to satisfy the specific and unique needs of our clients. This philosophy is especially crucial when working direct-to-client. Businesses come in all shapes and sizes, and their experience with commercial video production can vary significantly. As we’ve handled more direct-to-client projects over the years, we have learned how to adapt our own capabilities to provide and facilitate whatever it is that each client requires.  What we expect from clients In an ideal …

We’re not using AI to generate finished videos. We’re using it throughout the production process to stay organized, edit smarter, and tell better brand stories—without losing the human touch.

Our Cinematic Approach to Louisiana Innovation As the production company behind Louisiana Economic Development's groundbreaking LA.IO video series, CounterTake took on the challenge of reimagining what corporate films could be. Our team produced, directed, edited, and scored four short films that showcase Louisiana's most innovative companies - and here's how we did it. Watch the LA.IO Films The Vision Behind the LA.IO Videos When Louisiana Economic Development (LED) approached us to create the video content for their new Louisiana Innovation (LA.IO) initiative, we saw an opportunity to revolutionize the corporate video format. Taking inspiration from series like "Chef's Table," we …

Here at CounterTake, we take Pre-Production very seriously. It's more than just casting the best talent, hiring excellent crew, and finding perfect locations. The Pre-Production period is our chance to think through every aspect of the creative ideas and execution of our commercial, and find solutions for problems before they even become problems. One of the best ways we do this is...

In January 2023 we were hired by Children's Hospital New Orleans to shoot a television commercial for their "Keeping You Well" brand campaign. The goal of this spot was to...