Whatcha Doin'? | Kevin
:30 Commercial
Client: Alfa Insurance
Agency: ThreeSixtyEight
Directed by Simon Marthinsen
Production + Post by CounterTake
Kevin is one of four spots we produced for Alfa Insurance. The premise of the campaign is that your insurance agent takes care of everything so you can spend time on what you love.
In this spot, Kevin spends his extra time trimming a hedge into the shape of his beloved Jeep.
Our art department built a cardboard Hedgemobile stand-in that was used for the actor to interact with and for the DP to have as a lighting reference. In the post, we modeled and composited the final VFX Jeep.
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