Whatcha Doin'? | Kevin

    :30 Commercial

Client: Alfa Insurance
Agency: ThreeSixtyEight

Directed by Simon Marthinsen

Production + Post by CounterTake

Kevin is one of four spots we produced for Alfa Insurance. The premise of the campaign is that your insurance agent takes care of everything so you can spend time on what you love. 

In this spot, Kevin spends his extra time trimming a hedge into the shape of his beloved Jeep. 

Our art department built a cardboard Hedgemobile stand-in that was used for the actor to interact with and for the DP to have as a lighting reference. In the post, we modeled and composited the final VFX Jeep. 

More Spots in this Campaign

Making Kevin

Behind The Production