ALFA Auto Insurance Commercial

The Alfa Way | Auto

:30 Commercial

Client: Alfa Insurance
Agency: ThreeSixtyEight

Production + Post: CounterTake
Director: Simon Marthinsen
VFX / Post-Supervisor: Nick Vitter

The client decided to go in a different direction this year. We were asked to bid as a courtesy since we directed the last two campaigns. The script called for a b-roll spot with voiceover.

During the first creative call, I saw the direction that these spots needed. In our treatment, we pitched them a conveyor-style spot that focused on the essence of the voiceover but simplified the visuals into simple scenes.

We proposed that each scene should represent one aspect of the insurance claims process, and the camera would move in time through each part of the journey from damage to repair, giving the viewer a look at why Alfa Insurance has the highest claims satisfaction in the Southeast Region as rated by J.D. Power and Associates.

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